emma seferian is a french artist whose work deals with the themes of memory in our living spaces
the commission was to draw a wordmark that would serve as her artist signature.
the lettering is a free interpretation of the LSC condensed typeface originally designed and developed in 1970 by herb lubalin and tom carnase.
the wordmark mixes the regular and italic styles to evoke a unique signature and the versatility of the mediums used by the artist.
the lettering is a counterpoint to emma’s work. it stands out from her gentle, sensitive universe and adds a statutory, institutional dimension to her identity.
graphic design by eschenlauer sinic art by emma seferian photograph by doriane terraillon
