emma seferian
memory of our living spaces

the commission was to draw a wordmark that would serve as her artist signature.

the lettering is a free interpretation of the LSC condensed typeface originally designed and developed in 1970 by herb lubalin and tom carnase.

the wordmark mixes the regular and italic styles to evoke a unique signature and the versatility of the mediums used by the artist.

the lettering is a counterpoint to emma’s work. it stands out from her gentle, sensitive universe and adds a statutory, institutional dimension to her identity.

graphic design and lettering by eschenlauer sinic
photograph by doriane terraillon